Services for GDPR-Ready Email Marketing Teams
Our services combine structured learning with practical guidance. We support Irish organisations looking to improve automation, segmentation, deliverability, and compliance workflows.
Core Service Areas
Email Program Audit
We assess your current campaigns, consent records, list health, and automation structure to identify areas for improvement and compliance risks.
Automation & Lifecycle Planning
Plan structured journeys for onboarding, engagement, and reactivation with clear triggers and documented logic.
Segmentation Workshop
Develop practical segmentation models that respect consent and give teams a repeatable framework for targeting.
Deliverability Clinic
Review authentication, list hygiene, and engagement signals to improve inbox placement and sender reputation.
GDPR Workflow Review
Document consent capture, preference management, and data retention practices aligned with Irish GDPR expectations.
Email Program Audit
Our audit provides a structured review of your email program. We examine list sources, opt-in language, campaign performance, and deliverability metrics. The output is a practical report with recommendations and a roadmap for incremental improvements.
- Review of consent and preference data
- Campaign structure and reporting analysis
- Deliverability risk assessment
- Priority actions and documentation guidance
Automation & Lifecycle Planning
We map customer journeys using real business data, ensuring each trigger aligns with permission scope. You will receive structured flow diagrams and templates to help internal teams manage these journeys over time.
Our approach avoids overly complex automations and focuses on meaningful touchpoints that are easy to measure and maintain.
Segmentation & Personalisation Workshop
Segmenting responsibly means understanding how data was collected and what customers expect. We help teams align segmentation with consent, behavioural signals, and business goals while maintaining transparency.
Workshops include hands-on exercises that translate raw data into segments that are meaningful and sustainable.
Deliverability Clinic
Deliverability is a long-term practice. Our clinic reviews authentication settings, sender reputation trends, and list engagement patterns. We provide clear steps for improving inbox placement and reducing complaint rates.
We also share monitoring dashboards and review schedules to keep your program stable over time.
GDPR Workflow Review
We help you document and validate GDPR practices, including consent capture, storage, withdrawal handling, and retention. This service ensures your marketing operations align with Irish expectations and your internal policies.
We also highlight areas where internal communication between marketing, sales, and compliance can be improved.
How Engagement Works
We begin with a discovery session to understand your existing tools, data sources, and marketing goals. After reviewing materials, we recommend a service plan that combines training modules and practical implementation steps.
Discovery & Scope
We review your goals, team availability, and platform setup to align expectations and scope.
Workshop Delivery
Sessions are delivered in structured modules with exercises and real examples tailored to your sector.
Follow-Up Support
We provide guidance on how to implement recommendations and maintain documentation after the sessions.